AI Insights · Timothy · October 2024
Top 5 Beauty Retail Apps in Latin America: Q3 2024 Performance
Explore the download and active user trends of the top 5 beauty retail apps in Latin America during the third quarter of 2024, based on Sensor Tower data.
The third quarter of 2024 saw significant activity in the beauty retail app category across Latin America. According to Sensor Tower data, the top five apps in this category demonstrated varying trends in downloads and active users on a unified platform.
O Boticário, from O Boticario, exhibited fluctuating weekly downloads, starting at 140K in early July and peaking at 275K in mid-August. Active users showed a similar pattern, beginning with 3.7M and reaching a high of 5.6M in the same period.
Natura (Oficial) maintained a consistent download rate, with numbers hovering around 53K to 63K throughout the quarter. The active user base remained stable, averaging around 500K, with slight fluctuations.
Natura Latam saw a moderate rise in downloads, increasing from 46K to about 67K by the end of September. Active users steadily grew from 209K to 292K, reflecting a gradual increase in user engagement.
SEPHORA: Maquiagem e Perfumes experienced a decline in downloads from July's 69K to a low of 38K in late September before bouncing back to 57K. Active users remained relatively stable, ending the quarter at 473K.
Finally, Beleza na Web - Cosméticos had a consistent download trend, ranging between 34K and 51K. Active users saw a slight decline from 210K to 188K by the end of the quarter.
These insights into the performance of beauty retail apps in Latin America during Q3 2024 provide a snapshot of the market dynamics. For more detailed analysis and insights, visit Sensor Tower.
